Content Solutions for Healthcare · Mumbai, India
WhatsApp +91 73042 19455 (opens WhatsApp)puro@thetomtribe.com
Content Solutions for Healthcare.
Your clinical expertise deserves to be understood. We turn what you know into thoughtful educational content, so the right people can discover, understand and trust your practice.
Specialist expertise. Thoughtfully represented.Endometriosis · Spine surgery · Surgical oncology
Endometriosis + Spine surgery + GI oncology + Breast oncology + Head & neck oncology
These are real, live accounts. See the work for yourself. The flagship accounts we built and grew end to end. For the others, we produced the content.
Flagship builds, grown end to end3
Endometriosis Excision Specialist
56K+ followers, built from zero
Built from zero to a following that is overwhelmingly international, and a steady flow of surgery-intent enquiries.
Instagram (opens in a new tab)YouTube (opens in a new tab)Full case study
Spine Surgeon · Bombay Hospital
~5K followers in 6 months
A pioneer of minimally invasive spine surgery, reaching patients well beyond his own city.
GI Onco-Surgeon · HIPEC Specialist
~5K followers in 6 months
Pioneering CRS and HIPEC for advanced abdominal cancers. We built his authority library across both platforms.
“I was initially skeptical, but Puro and his team completely changed my perspective with their expertly curated, end-to-end content solutions, I wouldn’t be on Instagram or YouTube without them.”
Also produced content for4
| Surgeon | Specialty | Our role | |
|---|---|---|---|
 Dr. Bhavin Vadodariya |
Head & Neck Cancer Oncologist · HCG Ahmedabad | @cancerdocbhavin (opens in a new tab) | Content production |
 Dr. Niharika Garach |
Breast Cancer Surgical Oncologist | @cancerdocniharika (opens in a new tab) | Content production |
 Dr. Kaival Gundavda |
GI & HPB Oncologist | @cancerdockaival (opens in a new tab) | Content production |
 Dr. Vivek Sukumar |
GI Onco-Surgeon · Tata Memorial-trained | @cancerdocvivek (opens in a new tab) | Content production |
Want your name on this list? Book a discovery call
Dr. Abhishek Mangeshikar, Endometriosis Excision Specialist
His audience is overwhelmingly international: about 70-80% international, roughly 30% in the US.
India
“Puro and his team worked towards raising awareness about endometriosis like surgical experts performing a meticulous operation.”
You went into surgery to save lives, not to script reels, edit videos, write captions, or reverse-engineer the algorithm. And yet, patients decide who to trust before they ever set foot in your consulting room.
Between OT days, clinic, consults and family, there are no spare hours to storyboard a week’s worth of reels.
They pitch trends. They miss nuance. They can’t tell the difference between surgical marketing and a brand shoot for a fintech.
A single educational reel can take a week of revisions, retakes, thumbnails, with zero guarantee it lands.
If they can’t find you, they find someone else.
The Content Surgeon / The right support for your practice.
From a complete content department to a well-edited video, choose the part you need us to own.
A dedicated team for direction, scripts, production, approvals, publishing and improvement.
Explore the partnership ↗ 02 / Edit what I recordYou own the ideas and recording. We shape your footage into clear, polished educational video.
See editing options ↗Need a direction for your own team? Explore a standalone strategy engagement →
The managed partnership brings direction, editorial care and production coordination together. Your practice keeps its clinical voice; your account contact keeps the work moving.
Care for the detail. Respect for the reputation. We build around your clinical focus, your audience’s questions and your approval. One account contact coordinates the managed work from planning through publication.
MastheadYour department, by role
The Content Surgeon / Protect your time. Keep your clinical voice.
We take on the production work. You bring the expertise, make the clinical decisions and approve what goes out.
We clarify the audience, clinical focus, language, accounts and content treatment before production begins.
We research topics, develop scripts and coordinate your clinical review. Recording and approval dates are agreed around your practice.
Mumbai managed plans include one principal shoot, up to eight on-site hours, every two service months. Elsewhere, we agree the local recording arrangement.
We edit, coordinate final approval, publish and report. You remain involved through a steady rhythm of timely feedback.
Your expertise stays in your hands. Editorial checks and appropriate medical escalation support your review. Nothing is published on silence, and patient enquiries stay with your clinic.
The Content Surgeon / A good partnership starts with shared expectations.
A clear clinical focus, a realistic budget, and someone able to make recording and approval decisions. We work with doctors, surgeons and specialist clinics.
We assess operational fit over three to four months and discuss a longer learning horizon for commercial contribution. Reach, enquiries, appointments and revenue are not guaranteed.
Delegate the operation, bring footage for editing, or get direction for your own team. We agree what each side owns before starting.
The Content Surgeon / A content department. A clear monthly commitment.
Two managed packages. The same care for your expertise, with a different publishing rhythm. Prices are visible here so you can decide whether a conversation makes sense.
Mumbai includes one principal shoot of up to eight on-site hours at one agreed location every two service months, including setup, breaks and pack-down.
A considered, consistent presence
₹1,20,000 / month
+ 18% GST · ₹1,41,600 total
Each month, within one agreed clinical focus.
Basic boosting includes up to ₹3,000/month media spend.
Discuss Managed 15A fuller educational library
₹1,75,000 / month
+ 18% GST · ₹2,06,500 total
Each month, within one agreed clinical focus.
Basic boosting includes up to ₹3,000/month media spend.
Discuss Managed 30Three service months initially. Then monthly continuation with 30 calendar days’ written notice at a service-cycle boundary.
50% at cycle start, 50% at month-end. You approve clinical accuracy and final release. Your clinic owns patient conversations and appointments.
One principal doctor or clearly defined doctor-led practice, one clinical focus, one primary language and named accounts. Standard reels are up to 90 finished seconds; included YouTube videos are up to eight finished minutes. Source limits are five minutes per reel topic and 30 minutes per YouTube topic.
One original posted across agreed channels remains one asset. Cutdowns use reel capacity; reel and YouTube slots are not automatically interchangeable. The proposal names any additional platforms or adaptations.
Internal editorial and appropriate medical checks support your review. You remain responsible for clinical accuracy and approve scripts and final release. Silence is never approval.
Patient replies, appointments, clinical advice, paid-acquisition campaign management, websites, CRM builds and AI-search visibility are outside this retainer. Specialist animation, additional doctors, languages, locations and resources are separately scoped.
Basic boosting requires your approval of account, content, audience and spend before activation. Unused media allowance does not roll over or become a cash credit. Extra media spend requires prior approval and separate funding.
Read the service terms →Outside Mumbai, we can review a local filming arrangement and quote it separately. Ordinary onboarding is included. Substantial additional positioning or setup is optional and agreed before work; it is not a compulsory entry fee.
The Content Surgeon / Your recordings. Thoughtfully edited.
Already know what you want to say? Send selected, usable recordings and your brief. We handle the edit, captions, agreed supporting visuals, QA and final exports.
You own the topic, script, clinical approval, recording and publishing. Start with one paid edit or choose a prepaid batch at the same unit rate.
India prices exclude 18% GST.
Two consolidated revision rounds. Within the agreed brief; errors are corrected without using a round.
100% advance. Valid for 60 days. Confirm production slots and submission dates before payment. No automatic renewal or accumulated credits.
Provide up to five minutes of organised source per reel topic and 30 minutes per YouTube topic. Strategy, script development, medical review, filming, thumbnails, copy and publishing are excluded unless quoted.
Delivery dates and production slots are agreed before work begins. Confirm batch, YouTube and revision dates in your quote. Rush work needs a capacity check and written quote.
For editing YouTube, each begun extra 30 seconds is ₹500 + GST beyond five finished minutes.
A different concept, replacement source or specialist treatment is agreed as a scope change before work. Agency shortfalls are addressed directly.
The Content Surgeon / A direction your own team can build on.
For a doctor or practice with a production team, or anyone who needs a clear direction before choosing execution.
We agree the question, scope, delivery dates and fixed quote before payment. Standalone strategy is paid in advance.
Discuss a strategy engagement ↗Intake and source review, then one workshop of up to 90 minutes.
Audience and positioning recommendations, up to three recurring series and a 12-topic starter plan.
Production and approval recommendations, one 30-minute handover and one consolidated clarification round requested within seven days.
Implementation, ongoing analytics, team training and vendor management are separately scoped. If strategy and a managed setup overlap, the same output is not charged twice.
Have a different one? Talk to us on WhatsApp ↗
Doctors, surgeons and specialist clinics with genuine expertise, a clear focus and the ability to participate in recording and approvals. The work is about helping people discover, understand and trust your expertise.
Plan for recording preparation, clinical review and timely approvals. Mumbai managed packages include one shoot of up to eight on-site hours every two service months. The rest depends on your focus, format and approval needs; we agree a practical schedule with you.
Yes. In India, client-arranged recording has its own published fee. We can also review a local supplier and quote filming separately. International clients arrange and pay their own local crew; our content fee includes a recording guide and up to two 30-minute remote preparation calls per two-month recording cycle with one crew.
We provide editorial checks and appropriate medical escalation. You check clinical and factual accuracy, consent and likeness, and approve both the script and final release. Internal review does not replace your judgement.
On-camera, faceless and mixed formats are production choices. Ordinary agreed graphics and supporting AI visuals can be included. A doctor likeness or voice clone, anatomical or 3D production, or a generation-heavy format needs written scope, permissions, testing and your approval. There is no default avatar premium.
Managed work starts with three service months, then continues monthly with 30 calendar days’ written notice ending at a service-cycle boundary. Pay 50% at cycle start and 50% at month-end. Editing and standalone strategy are prepaid. Existing signed agreements retain their agreed terms.
Client-unused monthly capacity does not automatically carry over or create a backlog. Agency shortfalls are resolved directly. Final exports and client source footage remain available for 90 days after completion or offboarding; keep your own copies. See the service terms for the full boundaries.
No guaranteed quantities of enquiries, appointments or revenue. We measure relevant content performance and commercial contribution where evidence is available. Your clinic handles patient conversations, clinical advice, appointments and follow-up.
“The specialist must create the go-to resource for their niche. Serve a niche deeply, not everyone partially. Focus creates superfans, and superfans create lasting advocacy.”
Because our work can amplify a surgeon far beyond their existing reach, we work with clinicians whose expertise we can represent responsibly. We are mindful of the power that carries, and we vet for it. That responsibility shapes the work we accept and how we present it.
| 2015-2018 | Ran events & stand-up comedy rooms for Kenny Sebastian, Vir Das, Tanmay Bhat, Biswa. |
|---|---|
| 2019-2021 | Grew bedroom startup Adagio to ₹15L monthly revenue. Lucrative exit as operator & investor. |
| 2021 | Ad films at Ogilvy & Publicis, Microsoft, Cadbury, RealMe, Tata Sky. |
| 2021-2024 | Founded Stitched Network, creative agency, ₹1.2 Cr revenue in 6 months with a 3-person team. |
| March 2024 → | The Content Surgeon. Building global authorities out of India’s most specialised surgeons. |
We work best with clinicians who care about the quality of what they put into the world. Clear expertise, thoughtful communication and a shared commitment to the process come first.
Puro
What actually works when a surgeon decides to become the recognised voice in their niche. No hype, no vanity metrics. Written by the team behind the accounts, for the doctors thinking about it.
A complete, honest playbook from a team that runs it every day for surgeons. The mindset, the channels, the cadence, and the one decision most people get wrong.
Ask most surgeons how they plan to market their practice and the answer involves adverts, an agency, and a hope that patients will start to appear. That instinct is understandable, and it is also the reason so much of it fails. For a surgeon, marketing is not persuasion. It is being findable by the specific patient who needs exactly what you do, and being trusted before you ever meet them.
ContentsMore from the Playbook
“Virality is worth nothing to a surgeon. Trust is worth everything.”From “Should a surgeon be on Instagram? An honest cost-benefit.”
All 13 articles in the journalDiscovery calls are free, 30 minutes, and honest. If we’re not the right fit, we’ll say so. If we are, we’ll show you exactly what the first 90 days look like.
Discovery call
