Your undeniable content partner, with just 12 hours of your time every 2 months. Content is batched so your calendar stays clean. We handle everything else.
You went into surgery to save lives, not to script reels, edit videos, write captions, or reverse-engineer the algorithm. And yet, patients decide who to trust before they ever set foot in your consulting room.
Between OT days, clinic, consults and family, there are no spare hours to storyboard a week's worth of reels.
They pitch trends. They miss nuance. They can't tell the difference between surgical marketing and a brand shoot for a fintech.
A single educational reel can take a week of revisions, retakes, thumbnails, with zero guarantee it lands.
90% of patients Google and Instagram their surgeon before the consult. If they can't find you, they find someone else.
One retainer. One team. One point of contact. Nine specialists, all trained in surgical narrative, working only on your brand, so you never chase anyone, never re-brief twice, and never lose a week to agency back-and-forth. Your undeniable partner. Hands-on. Strategy-led.
Every content agency pitches the same four services. We're the opposite, one integrated partnership, designed specifically for busy surgeons, and nobody else.
Every writer, editor, designer, and strategist on your team has been trained in surgical narrative. Anything clinically nuanced (consent language, sensitive claims, tricky framing) is flagged to our on-call junior MD before it reaches you. Consent, ethics, and clinical accuracy: held with care.
12 hours of your time every 2 months, batched, never drip-fed. An 8-hour shoot day, 2 hours of strategy calls, and 2 hours of async WhatsApp approvals across 60 days. You show up for the shoot. We handle the remaining 59 days.
Other agencies start with “what should we post this week?” We start with “who should patients think you are in five years?” Then we reverse-engineer every reel, long-form, and post around that thesis. This is why clients end up becoming the recognised voice in their niche globally.
We don't scale. We deepen. Our model is hands-on and strategy-led, that only works if we take a handful of clients at once. We call it a “professional marriage” on purpose: the commitment runs both ways. We invest our limited bandwidth as deeply in your brand as you invest in the partnership, so if it doesn't last, both sides lose.
Hire once. Never re-brief. Never chase. The system runs itself, your account manager is the only person you ever speak to, and everyone behind them is dedicated to one brand: yours.
In 18 months, Dr. Abhishek Mangeshikar became the global face of endometriosis surgery. Today, 30% of his patient inquiries come from the US, and 70% from around the world.
A tap on any profile takes you to their live Instagram, every reel, every post, every number is real.
A rhythm, not a to-do list. Content is batched in 2-month cycles, your total focused engagement lands at 12 hours, concentrated instead of constant.
We dig into your niche, patient archetypes, competitive landscape, and sub-specialty nuance. You walk out with a 90-day playbook, approved once.
Our writers and niche researchers draft every hook, script, infographic and thumbnail. You review and approve over two short calls. Anything clinically nuanced is flagged to our on-call junior MD before it reaches you.
Full crew, full kit, at your clinic. We leave with your face-to-camera long-forms, reels, and hook deliveries, two full months of content, captured in one sitting.
Editors, designers, motion artists and publishers run the engine. Instagram daily, YouTube weekly. At some point in the cycle, our crew drops in for a minor shoot, capturing you in your practice, running stock-style B-roll around your real day. You don't stop.
Performance review on what mattered: reach, saves, profile visits, DMs, qualified consults. We adjust the next 2-month batch based on data, not vibes.
Every member of our team has been trained in medical and surgical narrative. We understand consent, ethics, and the line between educational content and clinical claims.
Exactly 12 hours every 2 months, 8-hour shoot day, 2 hours of calls, 2 hours of async WhatsApp approvals. Batched, never drip-fed. Engineered around surgical calendars, not the other way around.
One of our clients hit 20M+ impressions in 18 months. The playbook works, and we've now run it across 7+ surgical niches.
Our growth is organic, algorithm-earned reach, not paid. Because influence that costs money to sustain isn't influence, it's rent.
Puro and his team worked towards raising awareness about endometriosis like surgical experts performing a meticulous operation.
I was initially skeptical, but Puro and his team completely changed my perspective with their expertly curated, end-to-end content solutions, I wouldn't be on Instagram or YouTube without them.
We're selective on purpose. Read this before the discovery call, we'd rather under-sell than onboard the wrong fit.
From our current roster. Real numbers, real timelines, no fudging.
Many of those 980 inquiries for Dr. Mangs are international. Healthcare access is a global problem, and when you serve a specific patient community deeply, the internet rewards it with medical tourism you couldn't have reached any other way. That's the compounding. That's online real estate.
Our engagements are long-term and fully-managed. If you'd like to see if there's a fit, and what an engagement looks like, request the brief below.
“The specialist must create the go-to resource for their niche. Serve a niche deeply, not everyone partially. Focus creates superfans, and superfans create lasting advocacy.”
The Content Surgeon is small by design. We don't take on every surgeon who asks. We take on the ones we can genuinely make the voice in their specialty, and then we obsess until they are.
Puro
Discovery calls are free, 30 minutes, and honest. If we're not the right fit, we'll say so. If we are, we'll show you exactly what the first 90 days look like.
