An established clinical focus.
You have expertise worth explaining, a defined practice and a clear idea of the people you want to help understand it.
Content Solutions for Healthcare · Mumbai, India
WhatsApp +91 73042 19455 (opens WhatsApp)puro@thetomtribe.com
Content Solutions for Healthcare.
For established doctors, surgeons and specialist practices. Build a useful educational presence that helps people understand your clinical focus, with a prepared operation that respects your time.
Specialist expertise. Thoughtfully represented.Endometriosis · Spine surgery · Surgical oncology

Strategy / Film / Editorial
Built around your expertise.
AI-generated conceptual illustration; no client likeness or clinical outcome.
Endometriosis + Spine surgery + GI oncology + Breast oncology + Head & neck oncology
The opportunity / Before the consultation
Useful answers give your expertise a life beyond a single consultation. A relevant explanation can introduce your clinical focus, make it familiar and give someone a reason to learn more.
01 / Discovery
02 / Familiarity
03 / Understanding
04 / ConnectionEducation can build goodwill and trust and contribute to enquiries over time. It does not guarantee reach, appointments or revenue.
These are real, live accounts. See the work for yourself. The flagship accounts we built and grew end to end. For the others, we produced the content.
Flagship builds, grown end to end3
Endometriosis Excision Specialist
56K+ followers, built from zero
Built from zero to a following that is overwhelmingly international, and a steady flow of surgery-intent enquiries.
Instagram (opens in a new tab)YouTube (opens in a new tab)Full case study
Spine Surgeon · Bombay Hospital
~5K followers in 6 months
Spine surgeon. Educational content explaining spine conditions and minimally invasive surgical techniques.
GI Onco-Surgeon · HIPEC Specialist
~5K followers in 6 months
Surgical oncologist. We built an educational library on CRS and HIPEC for advanced abdominal cancers across both platforms.
“I was initially skeptical, but Puro and his team completely changed my perspective with their expertly curated, end-to-end content solutions, I wouldn’t be on Instagram or YouTube without them.”
Explore the work, our role and the full case study ↗
These are historical portfolio examples, not expected results. Audience counts, link taps and form submissions are different measures; they are not counts of patients or procedures. Some enquiry observations are reported by the practice rather than independently audited. The figures shown do not establish that content alone caused a patient decision.
The operation / Designed around a clinical practice
You should not have to become a content producer to explain what you know.
We prepare the topics, plan recording in batches and coordinate the people and decisions between a clinical insight and a published explanation.
See how the partnership works ↗Direction, research, scripts and recording notes for your review.

Clinical distinctions, recording and meaningful review.

Editing, approvals coordination, publication and monthly learning.


Prepared capture / Considered delivery
Prepared scripts, batched recording and consolidated feedback keep your involvement focused. We agree the schedule and responsibilities around your practice.
Mumbai packages include one principal shoot, up to eight on-site hours, every two service months. For client-recorded engagements, we agree the recording arrangement before starting.
Explore the working process ↗One managed partnership. Two publishing rhythms.
15 original reels and 2 YouTube videos each service month. Up to 1 additional carousel per week and 1 standard Instagram campaign every two weeks.
Explore Managed 15 ↗02 / Managed 3030 original reels and 4 YouTube videos each service month. Up to 2 additional carousels and 1 standard Instagram campaign per week.
Explore Managed 30 ↗Each included YouTube video can run up to ten finished minutes. Your clinical expertise and approval stay central; we coordinate research, repeatable formats, prepared recording, production and publication.
Review the packages, recording arrangements and fees ↗A good partnership starts with fit
You have expertise worth explaining, a defined practice and a clear idea of the people you want to help understand it.
You can participate in recording or provide usable sources, give consolidated feedback and approve what goes out.
You want a sustained educational presence. You understand the service investment and that content does not guarantee patient or commercial outcomes.

Purandhar Puro Gopalakrishnan / Founder
We work with clinicians whose expertise we can represent responsibly. Clear expertise, thoughtful communication and a shared commitment to the process shape the work we accept.
Get to know the work ↗The next step
You have seen the thinking and the work. Review the packages, then tell us your clinical focus, recording arrangement and timing. We will assess fit before a proposal.
Looking for the details? Managed packages and fees · Case study · Journal